OverviewWe’ve been tracking the development of Artificial Intelligence (AI) in search, from Google’s January launch of AI Overviews to the growing role of LLM-driven platforms like ChatGPT and Perplexity. Early signs show just how disruptive this shift could be: Google has already reported a 10% increase in Google usage for the types of queries that show AI Overviews, while Gartner predicts traditional search engine volume could drop by 25% by 2026.   With these stats expecte

Back in February, we released a blog looking at Google SGE. At that time, we were at the beginning of its journey, and eager to see how this introduction of AI would impact SEO, and the effects it might have on website traffic. Six months later, after a name change, numerous location-based tests, and a lot of negative press, it feels as though we are now witnessing a more progressive (and, importantly, reliable) introduction of AI to support Google search results. SGE today T

What is generative AI in Search? Google Search Generative Experience, or SGE for short, is a new type of search engine which uses generative AI technologies to provide the best answer to a user’s search question. Google describes this as a new step in “Supercharging Search With Generative AI.” Although it is very much in its experimental stages, and currently only available in a number of limited countries, the introduction of SGE could set a new standard in the way in which