Insight & Analysis

Most tech companies aren’t building AI from scratch -they’re licensing or inheriting it. According to KPMG, half of organisations now rely on pre-built generative AI solutions, with only 12% developing their own. But as adoption rises, so do cybersecurity concerns, raising urgent questions about how well these systems are secured and who’s accountable when things go wrong.

We outline the key qualities to look for in your next B2B tech PR and digital marketing agency.

This blog covers the basics of SEO, as well as some of the key terms and best practices to get you started.

Knowing the value of your campaigns and messaging is one thing, but if you truly want to stand out from the crowd, gathering market intelligence on your competitors can help give you the upper hand when it comes to a successful PR and Marketing strategy. Owned and Earned Media If you have a good PR agency, you should be getting some major traction in terms of media coverage, but an awareness of your competition’s profile within the media can give you an extra edge. Analysing