Industry Trends

Across the globe, fibre networks continue to lead the way when it comes to reliable, future-proof connectivity. For broadband providers especially, full fibre remains the standout Unique Selling Proposition (USP) thanks to its unmatched speed and consistent performance. As noted in the Draghi Report in September 2025, future‑proof digital infrastructure is a critical pillar of Europe’s competitiveness. Within this context, fibre stands out as the high‑capacity fixed infrastru

Recently, we attended the FTTH Council Europe’s ‘Future-Proof Returns: Why Fibre Remains an Essential Asset Class’ workshop for investors. A number of key insights were provided during the event, but the message was clear: the future for fibre remains bright. A change of focus One interesting takeaway was the apparent ‘rebranding’ of the fibre market. Rather than talking simply about fibre or the concept of ‘Fibre-to-the-Home (FTTH)’, the focus now appears to be on “world cla

Standards have long been a critical part of the telecoms ecosystem. They, along with the collaboration they bring, maximise value from current telecoms technologies and assets by fostering interoperability and driving innovation.

Modern AI workloads demand more compute, connectivity, and cooling than traditional applications, forcing data centres to evolve or risk becoming bottlenecks for innovation.

Every device you use – whether it’s your computer, laptop, mobile phone or another device – is protected by cryptographic algorithms designed to keep your data safe. But what if the algorithms we rely on today could be cracked in an instant? That’s the threat we face from quantum computers.

This blog explores the important role of standards in the smart home reaching its full potential.

Commissioned by Proactive International PR in partnership with Censuswide, the Altnet Confidence Index 2025 provides an in-depth look at the alternative broadband (altnet) sector, assessing its ability to grow, looking at where planned investment is focused and revealing the real view on consolidation in the industry.

Discover what employee advocacy is and why it's a game-changer for brands. Learn how it boosts awareness, builds thought leadership, and attracts top talent.

Since Proactive International PR was founded and we started our mission to support the transformative work of our technology and telecoms clients, we’ve witnessed some of the most impactful trends and milestones. From smart homes to satellite and the transition from 4 to 5 and now towards 6G, here are some of the biggest developments that have impacted consumers, end-users and society.

In this episode brought to you in partnership with Satellite Evolution, we’re in Washington, DC, for Satellite 2025. You will hear excerpts from conversations we had throughout the event, discussing some of the biggest trends shaping the industry and driving the next generation of satellite capabilities. Featuring interviews from:  * Brian Jakins, VP of Global Sales at ST Engineering iDirect  * Kevin Dunne, CEO at ETL Systems * Natalia Vicente, VP of Public Affairs at GSOA *

From AI and drones to robots and the journey to ubiquitous 5G, Agency Director James Page takes us on a tour of Mobile World Congress 2025 for a special event episode of Connected Communications. Featuring insights from Harry Baldock, Editor at Total Telecom, and Arnaud Bensaid, Vice President of Marketing at SoftAtHome.  Listen now:

Specifications and standards may not be the mobile industry’s flashiest topic – especially when up against conversations about 5/6G, AI, and smart cities – but many breakthroughs and the global delivery of the most widely used technologies are owed to them.   While the immediate attention of attendees at Mobile World Congress in Barcelona might be drawn to the sprawling, futuristic stands and pavilions of operators and vendors, some of the most exciting developments – whether

The annual gathering of the great and good in mobile and tech comes at a crucial time for the sector. Mobile World Congress has been a fixture on the telecommunications calendar for many, many years now. As more than 100,000 delegates gather in Barcelona next week, the background music suggests a focal shift toward making the most of what we have rather than the announcing of any revolutionary or game-changing developments. The same… but different At first glance, MWC 2025 lo

we've gathered everything you need to quickly catch up on the latest trends, innovations, and challenges shaping the satellite sector.

As we approach 2025, we’ve identified five trends that we think will shape B2B tech PR next year. AI (still) It’s been on our list for the last two years, but we can’t not include it again. 2025 will see a further evolution of AI, with its use becoming much more frequent and widely accepted, especially in collateral like images and video. This could lead to faster-paced campaigns, and companies that don’t embrace it could find themselves falling behind the marketing curve. Bu

Jade Hush shares her key takeaways from Connected Britain 2024 and IBC 2024 including the shared themes between the two industry events.

Our CEO covers the key trends to come from the latest Strategies in Satellite Ground Segment Conference (SSGS).

As SATELLITE 2024 concluded we had the opportunity to chat with industry experts and delve into some of this year’s key highlights.

In this blog, we look at the satellite companies we work with across the world that are driving satcoms innovation from the ground up.

In this blog, we highlight how our clients support the stars of the satellite sector.