Public Relations

Proactive International PR will be supporting the global satellite member organisation GSOA to increase the audience of their highly regarded webinar programme in 2026.   Since it began in May 2020, the webinar series has attracted more than 42,000 viewers from 189 countries, underscoring its truly global reach and influence across the satellite and communications sector. By working in partnership with Proactive PR, GSOA expect to see those numbers rise even further.   “Partn

AI-generated results are projected to overtake organic search traffic by 2028, sparking companies to reassess the impact of their owned and earned communications

Public relations has never been more critical for businesses seeking to build trust, strengthen reputation, and increase visibility. Muck Rack’s State of PR 2025 report highlights the latest trends, challenges, and opportunities shaping the industry. From evolving media relationships to the growing importance of data-driven strategies, these insights can help businesses sharpen their PR approach and give employees the tools to stand out.

In today’s ultra-connected world, news travels faster than ever. Major incidents, minor mishaps or misunderstandings all have the potential to escalate rapidly – potentially damaging a business’ reputation and eroding trust. This makes a comprehensive crisis communications strategy more critical than ever.   Developing a planWhen a business’ reputation is on the line, a clear pre-agreed plan is vital. Companies should take time to identify potential risks (i.e. where might is

As we approach 2025, we’ve identified five trends that we think will shape B2B tech PR next year. AI (still) It’s been on our list for the last two years, but we can’t not include it again. 2025 will see a further evolution of AI, with its use becoming much more frequent and widely accepted, especially in collateral like images and video. This could lead to faster-paced campaigns, and companies that don’t embrace it could find themselves falling behind the marketing curve. Bu

Preparing an entry for a tech awards programme is often a balancing act between telling a punchy story and including enough detail to differentiate your product or project from competitors.   Before you put pen to paper, it is important to make sure you’ve done your research and are allocating your time and budget to the most appropriate programme. Shortlist before you’re shortlisted Before your company or nominee gets on a shortlist, you need to make your own shortlist of pr

Choosing the best advertising formats for maximum exposure is challenging. This blog shares our top tips for success.

With a variety of content types available, we cover the basics of what a feature article is, and the benefits it brings.

We outline the key qualities to look for in your next B2B tech PR and digital marketing agency.

Here’s what B2B brands can learn from Oasis in terms of PR and marketing.

The top tips of creating content for press release writing to enhance chances of coverage.

It’s not just in our name – we strive to be proactive in everything we do for our clients. Here is what being PROACTIVE means to us.

Here, we share our top PR and marketing dos and don’ts for MWC, one of the biggest events on the telecoms calendar.

The annual 2024 Global Comms Report from Cision and PR Week has been released – forecasting an evolution and elevation of PR and communications to take on an even more significant role to directly impact business factors. In this blog we look at the key trends the report identifies and break down what that means for our clients and PR agencies.   Moving the needle One of the biggest shifts identified by the report is the expectation that comms ‘play a key role in moving the n

As AI usage grows, we take a dive into best practices for agencies and marketing in how to, and how not to use AI.

We share the top seven PR and digital marketing tactics that all B2B technology companies should have on their radar in 2024.

Companies are relentlessly working to distinguish themselves in the competitive marketplace. To achieve this, they deploy integrated marketing campaigns across various media channels, a strategy commonly known as PESO (Paid, Earned, Social, Owned). However, in the digital age where numerous channels compete for attention, the "E" in PESO, representing Earned Media, is often underestimated. The essence of earned media Earned media is content published by a third party that a b

Making a client stand out from the crowd can be difficult. Within every industry, there will be hundreds of experts capable of discussing the latest trends and innovations, but there are ways of cutting through the noise to get a company’s voice heard and make them the first port of call for publications and outlets. But how can this be done? There are several methods we use to demonstrate our clients’ expertise and position them as thought leaders within their sectors: Edito

We share our top tips for event PR to ensure optimum return on your investment.

Insight on what B2B brands can learn from the Barbie movie marketing campaign