Earned media- defined as any coverage, mentions or media attention not directly paid for or controlled by your business - remains one of the most powerful signals for Large Language Models (LLMs) when it comes to understanding and ranking businesses. Unlike traditional search engines that rely heavily on keywords and backlinks, LLMs like ChatGPT, Claude and Perplexity build their knowledge from trusted, high authority sources. Ensuring your content is seen by LLMsSo what are

Ensuring it’s clients maximise the benefit of Large Language Models (LLMs) as a B2B marketing channel has driven Proactive International PR to launch a new service today.   To ensure your company is discoverable and recommendable in responses from AI platforms like ChatGPT and Google’s AI Overviews, we’ve developed the Optimisation Strategy for Citations and AI Relevance (OSCAR) service, which can help organisations to understand their current visibility within AI and LLM mod

AI-generated results are projected to overtake organic search traffic by 2028, sparking companies to reassess the impact of their owned and earned communications