Public relations has never been more critical for businesses seeking to build trust, strengthen reputation, and increase visibility. Muck Rack’s State of PR 2025 report highlights the latest trends, challenges, and opportunities shaping the industry. From evolving media relationships to the growing importance of data-driven strategies, these insights can help businesses sharpen their PR approach and give employees the tools to stand out.

OverviewWe’ve been tracking the development of Artificial Intelligence (AI) in search, from Google’s January launch of AI Overviews to the growing role of LLM-driven platforms like ChatGPT and Perplexity. Early signs show just how disruptive this shift could be: Google has already reported a 10% increase in Google usage for the types of queries that show AI Overviews, while Gartner predicts traditional search engine volume could drop by 25% by 2026.   With these stats expecte

In this episode brought to you in partnership with Satellite Evolution, we’re in Washington, DC, for Satellite 2025. You will hear excerpts from conversations we had throughout the event, discussing some of the biggest trends shaping the industry and driving the next generation of satellite capabilities. Featuring interviews from:  * Brian Jakins, VP of Global Sales at ST Engineering iDirect  * Kevin Dunne, CEO at ETL Systems * Natalia Vicente, VP of Public Affairs at GSOA *

From AI and drones to robots and the journey to ubiquitous 5G, Agency Director James Page takes us on a tour of Mobile World Congress 2025 for a special event episode of Connected Communications. Featuring insights from Harry Baldock, Editor at Total Telecom, and Arnaud Bensaid, Vice President of Marketing at SoftAtHome.  Listen now:

Specifications and standards may not be the mobile industry’s flashiest topic – especially when up against conversations about 5/6G, AI, and smart cities – but many breakthroughs and the global delivery of the most widely used technologies are owed to them.   While the immediate attention of attendees at Mobile World Congress in Barcelona might be drawn to the sprawling, futuristic stands and pavilions of operators and vendors, some of the most exciting developments – whether

Back in February, we released a blog looking at Google SGE. At that time, we were at the beginning of its journey, and eager to see how this introduction of AI would impact SEO, and the effects it might have on website traffic. Six months later, after a name change, numerous location-based tests, and a lot of negative press, it feels as though we are now witnessing a more progressive (and, importantly, reliable) introduction of AI to support Google search results. SGE today T

What is generative AI in Search? Google Search Generative Experience, or SGE for short, is a new type of search engine which uses generative AI technologies to provide the best answer to a user’s search question. Google describes this as a new step in “Supercharging Search With Generative AI.” Although it is very much in its experimental stages, and currently only available in a number of limited countries, the introduction of SGE could set a new standard in the way in which

Unlocking LinkedIn's Potential: Make Paid Your Year-Round Resolution