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The top five B2B tech PR trends we’re tracking into 2025
As we approach 2025, we’ve identified five trends that we think will shape B2B tech PR next year. AI (still) It’s been on our list for the last two years, but we can’t not include it again. 2025 will see a further evolution of AI, with its use becoming much more frequent and widely accepted, especially in collateral like images and video. This could lead to faster-paced campaigns, and companies that don’t embrace it could find themselves falling behind the marketing curve. Bu

Jayne Brooks
Dec 13, 2024


What to look for in a B2B tech PR agency
We outline the key qualities to look for in your next B2B tech PR and digital marketing agency.

Proactive PR
Oct 10, 2024


The power of video: Why your brand needs it now
We take a deep dive into the power of video, why it works, and why your brand needs it now.

Proactive PR
Aug 22, 2024
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