Public relations has never been more critical for businesses seeking to build trust, strengthen reputation, and increase visibility. Muck Rack’s State of PR 2025 report highlights the latest trends, challenges, and opportunities shaping the industry. From evolving media relationships to the growing importance of data-driven strategies, these insights can help businesses sharpen their PR approach and give employees the tools to stand out.

Specifications and standards may not be the mobile industry’s flashiest topic – especially when up against conversations about 5/6G, AI, and smart cities – but many breakthroughs and the global delivery of the most widely used technologies are owed to them.   While the immediate attention of attendees at Mobile World Congress in Barcelona might be drawn to the sprawling, futuristic stands and pavilions of operators and vendors, some of the most exciting developments – whether

Back in February, we released a blog looking at Google SGE. At that time, we were at the beginning of its journey, and eager to see how this introduction of AI would impact SEO, and the effects it might have on website traffic. Six months later, after a name change, numerous location-based tests, and a lot of negative press, it feels as though we are now witnessing a more progressive (and, importantly, reliable) introduction of AI to support Google search results. SGE today T

Following a huge amount of buzz online, Google confirmed last week that a set of 2,500 leaked internal documents containing data related to its systems for ranking webpages was authentic.   Unsurprisingly, Google Spokesman Davis Thompson raised caution against people relying too heavily on the documents: “We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information.” But, inevitably, the new documents are rai

What is generative AI in Search? Google Search Generative Experience, or SGE for short, is a new type of search engine which uses generative AI technologies to provide the best answer to a user’s search question. Google describes this as a new step in “Supercharging Search With Generative AI.” Although it is very much in its experimental stages, and currently only available in a number of limited countries, the introduction of SGE could set a new standard in the way in which

Making a client stand out from the crowd can be difficult. Within every industry, there will be hundreds of experts capable of discussing the latest trends and innovations, but there are ways of cutting through the noise to get a company’s voice heard and make them the first port of call for publications and outlets. But how can this be done? There are several methods we use to demonstrate our clients’ expertise and position them as thought leaders within their sectors: Edito

We share our top tips for event PR to ensure optimum return on your investment.

As 2023 gets underway, we take a look at five concepts that all B2B technology companies should have on their radar to ensure optimum results from their PR and Marketing strategies. 1. Data driven stories Not a new trend by any means – but definitely one that will remain key in 2023. From how many people mid-air tuned into the World Cup to the food trends that defined 2022, more and more companies are recognising the value of their own data. As well as an increase in this