As 2023 gets underway, we take a look at five concepts that all B2B technology companies should have on their radar to ensure optimum results from their PR and Marketing strategies. 1. Data driven stories Not a new trend by any means – but definitely one that will remain key in 2023. From how many people mid-air tuned into the World Cup to the food trends that defined 2022, more and more companies are recognising the value of their own data. As well as an increase in this