News & Views

For years, companies have relied on word of mouth as their primary form of advertisement. The premise is straight forward and like most things best explained using doughnuts. Navkiran owns a gourmet doughnut shop (I will leave flavours, sizes etc. up to your imagination) and she tells her friend Chloe, who buys some doughnuts. Chloe then tells her friends who buy doughnuts, they then say to their friends… I’m sure you get the gist. There was a time when this was the most cost

Today, technology changes so fast and there’s no denying that we have allowed our lives to revolve around and rely on it. We live in a world fuelled by drones and autonomous cars, from smart speakers, to robotics in nearly every industry. That’s why our role at Proactive International PR is becoming more important than ever, to help position emerging technology organizations at the forefront of their field, through the developing of strategies and stories to place them in the

Proactive International PR, a leading UK-based multimedia public relations consultancy, is marking a decade of ongoing achievement in raising the profile of major technology and telecommunications organisations around the world. Over the last decade, the B2B consultancy has become established as a leading technology brand with clients across five continents. Built around a core team of marketing and PR professionals based in the Midlands and West Sussex, Proactive PR has succ

Proactive International PR, a UK-based B2B public relations consultancy, has been appointed by the Trusted Computing Group to provide international public relations support as it continues its mission to protect and enable secure computing worldwide through open standards and specifications. Trusted Computing Group (TCG) selected Proactive PR to help promote and educate the global technology community on strong security technologies and requirements. Recognising the need to r