News & Views

Making a client stand out from the crowd can be difficult. Within every industry, there will be hundreds of experts capable of discussing the latest trends and innovations, but there are ways of cutting through the noise to get a company’s voice heard and make them the first port of call for publications and outlets. But how can this be done? There are several methods we use to demonstrate our clients’ expertise and position them as thought leaders within their sectors: Edito

We share our top tips for event PR to ensure optimum return on your investment.

Insight on what B2B brands can learn from the Barbie movie marketing campaign

Unless you have been living under a rock the past few weeks, you will have heard of Threads, the new app from Meta that rivals Twitter. Threads offers a new space for real-time post updates and public conversations. According to Meta, the text-based conversation app is “where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Threads screenshots Threads screenshots It is no surprise that Threads, launched ear

ANGA COM 2023 – Europe’s leading exhibition and conference for broadband, television and online – fostered an environment that thrived on collaboration and partnership. Renowned industry leaders, start-ups and visionaries from across the globe met to discuss the latest trends and advancements in the communications sphere. Here are some of our key highlights from the industry event in Cologne: Rising attendance 22,000 participants from more than 80 countries certainly gave the

Proactive International PR has ranked in the Top 50 of PR Week’s annual league tables of UK PR consultancies, placing 43rd out of 69 agencies for its performance in the tech sector. The placement is part of PR Week’s Top 150, with Proactive PR also positioned 46th in the Agencies Outside London category. It was placed 210th overall. Proactive PR CEO Jayne Brooks said: “This ranking – which is based on agency revenue – is a credit to our very skilled and knowledgeable team. We

Unlocking LinkedIn's Potential: Make Paid Your Year-Round Resolution

“Leaning in, Linking up” was the tagline of SATELLITE 2023, in Washington D.C, and this couldn’t have been more meaningful for my first experience of the leading satellite communications event. I ‘leaned in’ to what is a strong, buoyant industry, and ‘linked up’ with some fantastic clients, contacts and colleagues with extensive satellite knowledge and experience. With more than 12,000 attendees and 300 exhibitors, the event brought industry professionals together from across

Mobile World Congress 2023 – From 4G to 6G and everything in between

Jade Hush has been appointed as Marketing Director at Proactive International PR Proactive International PR has appointed a new Marketing Director, strengthening its marketing services and upholding its ambitious growth plans. As Marketing Director, Jade Hush will develop and deliver the global marketing strategy for Proactive PR, enabling the continuous growth of the B2B PR and Digital Marketing consultancy. Hush will also collaborate with existing clients to maximise their

The Big Day Do you remember it? That first day when you enter the world of work for the first time. While you might have done odd jobs or even work experience, The Big Day is when your career gets off the ground – when you make that serious step into the world of work. It is a long time ago for me now but I still remember my first “commute” into Nottingham and meeting all these “grown-ups” in the office for the first time. Some were kind and helpful – some less so as another

Knowing the value of your campaigns and messaging is one thing, but if you truly want to stand out from the crowd, gathering market intelligence on your competitors can help give you the upper hand when it comes to a successful PR and Marketing strategy. Owned and Earned Media If you have a good PR agency, you should be getting some major traction in terms of media coverage, but an awareness of your competition’s profile within the media can give you an extra edge. Analysing

As 2023 gets underway, we take a look at five concepts that all B2B technology companies should have on their radar to ensure optimum results from their PR and Marketing strategies. 1. Data driven stories Not a new trend by any means – but definitely one that will remain key in 2023. From how many people mid-air tuned into the World Cup to the food trends that defined 2022, more and more companies are recognising the value of their own data. As well as an increase in this

If you haven’t developed scars behind your ears from the FP2 face masks which had to be worn, then you just didn’t spend enough time inside the 7 halls of Mobile World Congress this year. Judging from the number of ‘physical attendees’ the GSMA say came to Barcelona last week – over 61,000 – there must be a lot of delegates and exhibitors nursing cauliflower ears while they reflect on their time at MWC 2022. The overwhelming consensus of those delegates and exhibitors we spok

Holm Security has appointed leading UK-based public relations and digital marketing consultancy Proactive International PR to lead its communications as it continues its global expansion into new markets. Holm Security has grown significantly since its creation in 2015 to become a leading company within the cyber security industry with a particular focus on next-gen vulnerability management. Its unique offering not only consists of continued vulnerability detection, covering

Proactive PR’s Director of PR and Client Services Jayne Brooks has been appointed CEO while Founder Brian Dolby will become President

Of all the challenges and adaptations the telecommunications sector has seen over the past year, the running of industry events has been potentially the most significant. The times when we would travel internationally to meet, speak, and shake hands came to a halt over 12 months ago, and since then we have all been adapting to a different way of business. Virtual events soared in popularity as sites like Zoom and Swapcard allowed them to go ahead, from the safety of our own h

Technology specialists Proactive PR has been selected by Total Telecom to support the UK’s leading connectivity event – Connected Britain – which is back as a “live” face-to-face event at the Business Design Centre in London this month (September 21-22). The event has built a tremendous track record and next month’s return will again be marked by a prestigious line-up of speakers and an exhibition packed with companies and organisations at the very heart of building and deli

James Page has been promoted to Agency Director at Proactive International PR following a year in which he played a key role in the consultancy’s successful journey through the business challenges of the COVID-19 pandemic. James, whose previous agency experience includes such global brands as M&C Saatchi and Weber Shandwick, joined Proactive shortly before the first nationwide lockdown as Account Director. The consultancy continued its international successes with new client

We are proud to support a vast number of companies in the telecommunications and technology sector. All of these represent both men and women who are playing a crucial role to innovate, build and envision new technologies that are helping our modern ecosystem to thrive. It is a very exciting time to be working in the telecommunications and technology industry with the progression of developments moving at a rapid rate, creating more economic and social benefits across the wor