News & Views

In this blog, we highlight how our clients support the stars of the satellite sector.

Today, we are celebrating IWD by shining a spotlight on the women advancing the tech and telecoms industry.

The big takeaways from MWC 2024 in our latest round up blog from our agency director James Page.

What is generative AI in Search? Google Search Generative Experience, or SGE for short, is a new type of search engine which uses generative AI technologies to provide the best answer to a user’s search question. Google describes this as a new step in “Supercharging Search With Generative AI.” Although it is very much in its experimental stages, and currently only available in a number of limited countries, the introduction of SGE could set a new standard in the way in which

Here, we share our top PR and marketing dos and don’ts for MWC, one of the biggest events on the telecoms calendar.

The annual 2024 Global Comms Report from Cision and PR Week has been released – forecasting an evolution and elevation of PR and communications to take on an even more significant role to directly impact business factors. In this blog we look at the key trends the report identifies and break down what that means for our clients and PR agencies.   Moving the needle One of the biggest shifts identified by the report is the expectation that comms ‘play a key role in moving the n

Here is our top 5 predictions on the most talked about topics to expect at MWC 2024.

Here's our event 101 - your complete guide to MWC.

As AI usage grows, we take a dive into best practices for agencies and marketing in how to, and how not to use AI.

We share the top seven PR and digital marketing tactics that all B2B technology companies should have on their radar in 2024.

As we reach the end of 2023, our CEO Jayne Brooks reflects on Proactive International PR’s growth over the year.

Companies are relentlessly working to distinguish themselves in the competitive marketplace. To achieve this, they deploy integrated marketing campaigns across various media channels, a strategy commonly known as PESO (Paid, Earned, Social, Owned). However, in the digital age where numerous channels compete for attention, the "E" in PESO, representing Earned Media, is often underestimated. The essence of earned media Earned media is content published by a third party that a b

In this blog, we'll talk you through the who, what, why, when, and where of digital advertising in the B2B world.

Do you know how the information you store online is secured? Most of it will be protected by a set of complex encryption protocols devised to be extremely difficult to crack. Don’t feel too safe just yet however - while modern computers currently lack the power to easily break through the algorithms used to protect your secrets, there may soon be a time where ‘quantum’ devices are able to break these encryption methods in a very short space of time. Security-focused organisat

LinkedIn has risen to the forefront as the new top social network for communications strategies, according to Muck Rack PR 2023 report.

With new developments around the corner, does Threads continue to hold promise for businesses? Let’s take a look

Making a client stand out from the crowd can be difficult. Within every industry, there will be hundreds of experts capable of discussing the latest trends and innovations, but there are ways of cutting through the noise to get a company’s voice heard and make them the first port of call for publications and outlets. But how can this be done? There are several methods we use to demonstrate our clients’ expertise and position them as thought leaders within their sectors: Edito

We share our top tips for event PR to ensure optimum return on your investment.

Insight on what B2B brands can learn from the Barbie movie marketing campaign

Unless you have been living under a rock the past few weeks, you will have heard of Threads, the new app from Meta that rivals Twitter. Threads offers a new space for real-time post updates and public conversations. According to Meta, the text-based conversation app is “where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Threads screenshots Threads screenshots It is no surprise that Threads, launched ear