News & Views

We outline the key qualities to look for in your next B2B tech PR and digital marketing agency.

Back in February, we released a blog looking at Google SGE. At that time, we were at the beginning of its journey, and eager to see how this introduction of AI would impact SEO, and the effects it might have on website traffic. Six months later, after a name change, numerous location-based tests, and a lot of negative press, it feels as though we are now witnessing a more progressive (and, importantly, reliable) introduction of AI to support Google search results. SGE today T

Proactive International PR has been shortlisted for the Specialist Consultancy of the Year accolade in the PRCA UK Awards 2024. It is one of five companies to have been nominated, with Proactive PR’s company values, client retention rate and service innovation among qualities highlighted in the award entry. Proactive PR CEO Jayne Brooks said: “To have been named as a finalist in this prestigious award category is a significant achievement for Proactive PR. It’s a huge credit

Jade Hush shares her key takeaways from Connected Britain 2024 and IBC 2024 including the shared themes between the two industry events.

Our CEO covers the key trends to come from the latest Strategies in Satellite Ground Segment Conference (SSGS).

Here’s what B2B brands can learn from Oasis in terms of PR and marketing.

We take a deep dive into the power of video, why it works, and why your brand needs it now.

This blog covers the basics of SEO, as well as some of the key terms and best practices to get you started.

The top tips of creating content for press release writing to enhance chances of coverage.

We discuss the benefits of LinkedIn Newsletters, and how they differ from email marketing.

It’s not just in our name – we strive to be proactive in everything we do for our clients. Here is what being PROACTIVE means to us.

Proactive International PR will be able to provide clients with custom-designed exhibition stands – from concept to the show floor.

Following a huge amount of buzz online, Google confirmed last week that a set of 2,500 leaked internal documents containing data related to its systems for ranking webpages was authentic.   Unsurprisingly, Google Spokesman Davis Thompson raised caution against people relying too heavily on the documents: “We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information.” But, inevitably, the new documents are rai

Proactive International PR has expanded its services to support its clients in launching their own podcasts.   The full-service offering will enable companies to take a podcast from concept to reality. Proactive PR can manage everything needed to launch a successful podcast; from strategic planning and show development to recording, editing, and marketing.  “Following the successful launch of our own branded podcast Connected Communications, clients will now be able to access

Proactive International PR has strengthened its position in the Top 50 of PR Week’s annual league tables of UK PR consultancies, placing 41st in the tech sector. Part of PR Week’s Top 150, Proactive PR has also increased its standing overall – entering the top 200 for the first time. It has held its position at 46 in the Agencies Outside London category. Based on agency revenue, PR Week describes its league tables as ‘the long-running definitive report’ on the PR and Communi

Today, the number of active podcast listeners sits at over 504 million globally and this number seems like it is only set to grow. From Sports to Business, these days, there's a podcast for practically everything, and there’s no limit on what a series might cover. Take ours – Connected Communications – a go-to-resource that delivers the latest trends and tactics to leading thinkers in the B2B technology space. With new niche and branded podcasts popping up every week, expect

Proactive International PR today debuts Connected Communications – a new podcast that is poised to become a go-to resource for professionals in the B2B tech sector. Sharing industry trends, PR strategies and marketing tactics, Connected Communications will feature industry experts, leading communications professionals, and a host of other guest speakers to provide engaging conversations and practical takeaways. Additionally, special event episodes will offer insights and anal

As SATELLITE 2024 concluded we had the opportunity to chat with industry experts and delve into some of this year’s key highlights.

Proactive International PR has been appointed to promote Strategies in Satellite Ground Segment (SSGS) 2024.

In this blog, we look at the satellite companies we work with across the world that are driving satcoms innovation from the ground up.