News & Views

In this episode of Connected Communications, we explore how sustainability is shaping the world of PR. With growing pressure on companies to act and talk responsibly, how can marketing and comms professionals share their green credentials without falling into the trap of greenwashing or even greenhushing? We examine the role of PR in driving meaningful change, why sustainability is rising up the agenda, and how to deliver effective messaging, as well as the importance of meas

Since Proactive International PR was founded and we started our mission to support the transformative work of our technology and telecoms clients, we’ve witnessed some of the most impactful trends and milestones. From smart homes to satellite and the transition from 4 to 5 and now towards 6G, here are some of the biggest developments that have impacted consumers, end-users and society.

As we mark 15 years of delivering connected communications for the B2B tech community, we asked our team to share their highlights.

Proactive International PR is today marking 15 years of delivering connected communications for the B2B tech industry.

In this episode brought to you in partnership with Satellite Evolution, we’re in Washington, DC, for Satellite 2025. You will hear excerpts from conversations we had throughout the event, discussing some of the biggest trends shaping the industry and driving the next generation of satellite capabilities. Featuring interviews from:  * Brian Jakins, VP of Global Sales at ST Engineering iDirect  * Kevin Dunne, CEO at ETL Systems * Natalia Vicente, VP of Public Affairs at GSOA *

From AI and drones to robots and the journey to ubiquitous 5G, Agency Director James Page takes us on a tour of Mobile World Congress 2025 for a special event episode of Connected Communications. Featuring insights from Harry Baldock, Editor at Total Telecom, and Arnaud Bensaid, Vice President of Marketing at SoftAtHome.  Listen now:

Specifications and standards may not be the mobile industry’s flashiest topic – especially when up against conversations about 5/6G, AI, and smart cities – but many breakthroughs and the global delivery of the most widely used technologies are owed to them.   While the immediate attention of attendees at Mobile World Congress in Barcelona might be drawn to the sprawling, futuristic stands and pavilions of operators and vendors, some of the most exciting developments – whether

The annual gathering of the great and good in mobile and tech comes at a crucial time for the sector. Mobile World Congress has been a fixture on the telecommunications calendar for many, many years now. As more than 100,000 delegates gather in Barcelona next week, the background music suggests a focal shift toward making the most of what we have rather than the announcing of any revolutionary or game-changing developments. The same… but different At first glance, MWC 2025 lo

Proactive International PR has strengthened its commitment to professionalism and high standards in communications by becoming an accredited corporate member of the Public Relations and Communications Association (PRCA).   As part of the membership, Proactive PR has also been audited and passed the PRCA’s Communications Management Standard (CMS) – “the hallmark of PR excellence.”   The only accreditation developed by the PR and Communication sector for teams and agencies, the

we've gathered everything you need to quickly catch up on the latest trends, innovations, and challenges shaping the satellite sector.

In today’s ultra-connected world, news travels faster than ever. Major incidents, minor mishaps or misunderstandings all have the potential to escalate rapidly – potentially damaging a business’ reputation and eroding trust. This makes a comprehensive crisis communications strategy more critical than ever.   Developing a planWhen a business’ reputation is on the line, a clear pre-agreed plan is vital. Companies should take time to identify potential risks (i.e. where might is

FTTH Council appoints Proactive International PR to deliver conference video services

Top digital marketing trends to watch out for in 2025

As we approach 2025, we’ve identified five trends that we think will shape B2B tech PR next year. AI (still) It’s been on our list for the last two years, but we can’t not include it again. 2025 will see a further evolution of AI, with its use becoming much more frequent and widely accepted, especially in collateral like images and video. This could lead to faster-paced campaigns, and companies that don’t embrace it could find themselves falling behind the marketing curve. Bu

2024 wrapped – the video edition

Preparing an entry for a tech awards programme is often a balancing act between telling a punchy story and including enough detail to differentiate your product or project from competitors.   Before you put pen to paper, it is important to make sure you’ve done your research and are allocating your time and budget to the most appropriate programme. Shortlist before you’re shortlisted Before your company or nominee gets on a shortlist, you need to make your own shortlist of pr

Discover why a strong digital strategy is essential for event success in 2025.

Choosing the best advertising formats for maximum exposure is challenging. This blog shares our top tips for success.

With a variety of content types available, we cover the basics of what a feature article is, and the benefits it brings.

Creating a sponsored campaign is a carefully planned process with many layers. It doesn’t end once you click publish, and, like everything, it’s all about the content. If you’re new to sponsored content or a seasoned veteran seeking reassurance that you’re on the right track, you’re in the right place. In this blog, we cover the dos and don'ts to help you achieve success with your sponsored social campaigns and avoid the common pitfalls or algorithm changes that are causing y