News & Views

MWC Barcelona remains one of the world’s leading, most influential events for the telecom and connectivity industries. Over 100,000 attendees typically gather annually at the Fira to see and hear about the latest innovations from leading mobile operators, device manufacturers, tech experts and more – and the 2026 event was no different. Having published a guide on how businesses can prepare for the event, we like to keep our eye on the latest updates from MWC to see the indus

With the UK now firmly established as a data centre hotbed, how will these buildouts handle these power-constrained environments in the year to come? Let’s take a look at some specialised infrastructure we can see adopted in 2026 and beyond.

Barriers to co-location could hold back data centre and satellite ground sector markets

The use of Artificial Intelligence (AI) is rapidly becoming core to modern marketing approaches. From content generation to customer insights, AI offers Chief Marketing Officers (CMOs) unprecedented, measurable outcomes, and, as a result, roughly 80-90% of marketing teams now using, planning to invest in, or actively piloting AI tools in operations. Yet planning is one thing, implementing is quite another. Our perspective from within the industry suggests that while many CMOs

In the first episode of Connected Communications for 2026, host Cal Dunnington explores how AI is reshaping discovery and what that means for PR, marketing and communications. AI-generated answers from platforms like ChatGPT, Claude, Perplexity and Google’s AI Overviews are set to overtake traditional organic search results. So how do brands stay visible in 2026? Joined by Head of Digital, Conor, this episode breaks down why being cited by AI is becoming critical for business

Ensuring it’s clients maximise the benefit of Large Language Models (LLMs) as a B2B marketing channel has driven Proactive International PR to launch a new service today.   To ensure your company is discoverable and recommendable in responses from AI platforms like ChatGPT and Google’s AI Overviews, we’ve developed the Optimisation Strategy for Citations and AI Relevance (OSCAR) service, which can help organisations to understand their current visibility within AI and LLM mod

Proactive International PR will be supporting the global satellite member organisation GSOA to increase the audience of their highly regarded webinar programme in 2026.   Since it began in May 2020, the webinar series has attracted more than 42,000 viewers from 189 countries, underscoring its truly global reach and influence across the satellite and communications sector. By working in partnership with Proactive PR, GSOA expect to see those numbers rise even further.   “Partn

AI-generated results are projected to overtake organic search traffic by 2028, sparking companies to reassess the impact of their owned and earned communications

Proactive International PR has today been officially unveiled as partner of the world’s only conference dedicated exclusively to the satellite ground segment.   Strategies in Satellite Ground Segment (SSGS) 2026 will be Proactive International PR’s first steps into event organisation, owing to years of successful experience in the satellite industry.   “We look forward to playing our part in making the third year of SSGS its best yet,” Proactive International PR CEO James Pag

Recently, we attended the FTTH Council Europe’s ‘Future-Proof Returns: Why Fibre Remains an Essential Asset Class’ workshop for investors. A number of key insights were provided during the event, but the message was clear: the future for fibre remains bright. A change of focus One interesting takeaway was the apparent ‘rebranding’ of the fibre market. Rather than talking simply about fibre or the concept of ‘Fibre-to-the-Home (FTTH)’, the focus now appears to be on “world cla

Most tech companies aren’t building AI from scratch -they’re licensing or inheriting it. According to KPMG, half of organisations now rely on pre-built generative AI solutions, with only 12% developing their own. But as adoption rises, so do cybersecurity concerns, raising urgent questions about how well these systems are secured and who’s accountable when things go wrong.

Public relations has never been more critical for businesses seeking to build trust, strengthen reputation, and increase visibility. Muck Rack’s State of PR 2025 report highlights the latest trends, challenges, and opportunities shaping the industry. From evolving media relationships to the growing importance of data-driven strategies, these insights can help businesses sharpen their PR approach and give employees the tools to stand out.

OverviewWe’ve been tracking the development of Artificial Intelligence (AI) in search, from Google’s January launch of AI Overviews to the growing role of LLM-driven platforms like ChatGPT and Perplexity. Early signs show just how disruptive this shift could be: Google has already reported a 10% increase in Google usage for the types of queries that show AI Overviews, while Gartner predicts traditional search engine volume could drop by 25% by 2026.   With these stats expecte

Standards have long been a critical part of the telecoms ecosystem. They, along with the collaboration they bring, maximise value from current telecoms technologies and assets by fostering interoperability and driving innovation.

Explore the wealth of expertise from inside Proactive PR. In this special episode, Head of Digital PR, Conor Woodhall, speaks to our experts about their latest blogs, tackling some of the biggest topics in tech right now. Hear from: * Josh Wright – Matter, a smart home connectivity standard * Callum Dunnington – post-quantum cryptography * Josh Addison - AI in data centres * Will Rayment - convergence in telecoms Listen below:

Modern AI workloads demand more compute, connectivity, and cooling than traditional applications, forcing data centres to evolve or risk becoming bottlenecks for innovation.

Every device you use – whether it’s your computer, laptop, mobile phone or another device – is protected by cryptographic algorithms designed to keep your data safe. But what if the algorithms we rely on today could be cracked in an instant? That’s the threat we face from quantum computers.

This blog explores the important role of standards in the smart home reaching its full potential.

Commissioned by Proactive International PR in partnership with Censuswide, the Altnet Confidence Index 2025 provides an in-depth look at the alternative broadband (altnet) sector, assessing its ability to grow, looking at where planned investment is focused and revealing the real view on consolidation in the industry.

In this episode of Connected Communications, we explore the future of search in an AI-driven world. With the recent launch of Google’s new AI mode, we dive into how this and other AI developments are reshaping search engines and what it all means for marketers assessing the business impact of AI on website traffic.  Featuring our very own Senior PR Consultant, Callum Dunnington and Head of Digital PR, Conor Woodhall. This podcast is produced by Proactive International PR.