Public Relations

As 2023 gets underway, we take a look at five concepts that all B2B technology companies should have on their radar to ensure optimum results from their PR and Marketing strategies. 1. Data driven stories Not a new trend by any means – but definitely one that will remain key in 2023. From how many people mid-air tuned into the World Cup to the food trends that defined 2022, more and more companies are recognising the value of their own data. As well as an increase in this

Today, technology changes so fast and there’s no denying that we have allowed our lives to revolve around and rely on it. We live in a world fuelled by drones and autonomous cars, from smart speakers, to robotics in nearly every industry. That’s why our role at Proactive International PR is becoming more important than ever, to help position emerging technology organizations at the forefront of their field, through the developing of strategies and stories to place them in the