Industry Trends

The big takeaways from MWC 2024 in our latest round up blog from our agency director James Page.

The annual 2024 Global Comms Report from Cision and PR Week has been released – forecasting an evolution and elevation of PR and communications to take on an even more significant role to directly impact business factors. In this blog we look at the key trends the report identifies and break down what that means for our clients and PR agencies.   Moving the needle One of the biggest shifts identified by the report is the expectation that comms ‘play a key role in moving the n

Here is our top 5 predictions on the most talked about topics to expect at MWC 2024.

Here's our event 101 - your complete guide to MWC.

We share the top seven PR and digital marketing tactics that all B2B technology companies should have on their radar in 2024.

Do you know how the information you store online is secured? Most of it will be protected by a set of complex encryption protocols devised to be extremely difficult to crack. Don’t feel too safe just yet however - while modern computers currently lack the power to easily break through the algorithms used to protect your secrets, there may soon be a time where ‘quantum’ devices are able to break these encryption methods in a very short space of time. Security-focused organisat

ANGA COM 2023 – Europe’s leading exhibition and conference for broadband, television and online – fostered an environment that thrived on collaboration and partnership. Renowned industry leaders, start-ups and visionaries from across the globe met to discuss the latest trends and advancements in the communications sphere. Here are some of our key highlights from the industry event in Cologne: Rising attendance 22,000 participants from more than 80 countries certainly gave the

Mobile World Congress 2023 – From 4G to 6G and everything in between

As 2023 gets underway, we take a look at five concepts that all B2B technology companies should have on their radar to ensure optimum results from their PR and Marketing strategies. 1. Data driven stories Not a new trend by any means – but definitely one that will remain key in 2023. From how many people mid-air tuned into the World Cup to the food trends that defined 2022, more and more companies are recognising the value of their own data. As well as an increase in this

If you haven’t developed scars behind your ears from the FP2 face masks which had to be worn, then you just didn’t spend enough time inside the 7 halls of Mobile World Congress this year. Judging from the number of ‘physical attendees’ the GSMA say came to Barcelona last week – over 61,000 – there must be a lot of delegates and exhibitors nursing cauliflower ears while they reflect on their time at MWC 2022. The overwhelming consensus of those delegates and exhibitors we spok