Digital Marketing

Proactive International PR today debuts Connected Communications – a new podcast that is poised to become a go-to resource for professionals in the B2B tech sector. Sharing industry trends, PR strategies and marketing tactics, Connected Communications will feature industry experts, leading communications professionals, and a host of other guest speakers to provide engaging conversations and practical takeaways. Additionally, special event episodes will offer insights and anal

What is generative AI in Search? Google Search Generative Experience, or SGE for short, is a new type of search engine which uses generative AI technologies to provide the best answer to a user’s search question. Google describes this as a new step in “Supercharging Search With Generative AI.” Although it is very much in its experimental stages, and currently only available in a number of limited countries, the introduction of SGE could set a new standard in the way in which

Here, we share our top PR and marketing dos and don’ts for MWC, one of the biggest events on the telecoms calendar.

We share the top seven PR and digital marketing tactics that all B2B technology companies should have on their radar in 2024.

In this blog, we'll talk you through the who, what, why, when, and where of digital advertising in the B2B world.

LinkedIn has risen to the forefront as the new top social network for communications strategies, according to Muck Rack PR 2023 report.

With new developments around the corner, does Threads continue to hold promise for businesses? Let’s take a look

Unless you have been living under a rock the past few weeks, you will have heard of Threads, the new app from Meta that rivals Twitter. Threads offers a new space for real-time post updates and public conversations. According to Meta, the text-based conversation app is “where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” Threads screenshots Threads screenshots It is no surprise that Threads, launched ear

Unlocking LinkedIn's Potential: Make Paid Your Year-Round Resolution